"AMA utilized quantitative and qualitative research to help guide my channel with new content and strategy to boost engagement with my existing community and form pathways to previously untapped markets."
AMA worked with Jiedel to better-understand his community: what do people like, why, and how can James create more of it and grow? AMA analyzed successful features of his content, worked to develop new content series suggestions, and worked cross-platform to determine the best way to organically grow.
We have since focused on YouTube engagement, running several analyses on how to combine Jiedel’s authenticity with a data-driven approach to scale.
87% growth in YouTube views 2019 year-over-year