AMA's founder, Mateo, worked with the Chicago Bulls to bring the 'social' back in social media. He focused on revamping old, never before seen content, in addition to suggesting fresh content that would help engage the Bulls' fan base. The implementation of a new account (@BullsArchive) and themed content strengthened the Bulls' engagement and following across multiple platforms, and continues to be a part of the team's social media strategy today.

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Bulls Archive has >100,000 followers and was a core piece of engagement during The Last Dance docuseries

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